From surveys to focus groups, we translate with accuracy and cultural insight, so your findings stay meaningful, wherever you gather them.
Market research
Translations that enable global market research
Accurate research
starts with clear language
In market research, language is everything. One mistranslated survey or a culturally off-key question can distort results, skew your data, and derail entire campaigns. You could be gathering qualitative insights from focus groups or finding quantitative trends through questionnaires. Either way, the language needs to match, otherwise you can’t compare the results.
So we help research agencies, brand insight teams, UX specialists and consultancies to capture accurate data. We cover the whole journey, from translating recruitment emails to transcribing in-depth interviews. Ask the right questions – and understand the answers – everywhere you operate.
Understand the nuances of their answers
It isn’t always enough to know exactly what a participant said. You also need to understand the sentiment behind those words. We can help you analyze their responses from a linguistic perspective, explaining the slang they might use or what a phrase really means.
Deliver insights, not confusion. We’ll help to not only translate your questionnaires and surveys, but the reports, charts, and sentiment reviews you produce. So you can explain your findings in context.
Translation throughout your market research
Giving your research a global voice so your questions connect, your data aligns, and your insights ring true.
Researchers.
Produce multilingual surveys using the Likert scale that stays consistent across languages. Check the phrasing of your questions to make sure they’re neutral and unbiased. And produce reports, graphics and sentiment analysis.
Moderators.
Write discussion guides to help facilitators run your workshops and focus groups. Get real-time interpreting for live or virtual sessions. And make sure that all your moderators are on the same page.
Recruiters.
Create multilingual recruitment emails, invitations and reminders. Help onboard and create instructions for participants or translate disclosure and consent forms.